Our Design Process

Our Design Process

Website Design Process

How we do what we do

Brooding Artist Website Design takes a structured, professional approach to website development. Throughout the process we make sure you are always well‑informed and welcome any of your questions or comments. This open dialog ensures that we are both on the same page and that there are no unwelcome surprises at the end of process.

All our websites include:

  • Mobile‑friendly design
  • Standard SEO optimizations
  • Social media links (if applicable)
  • Domain name search (if required)
  • Website installation online (with your paid service provider)
  • Sitemap submission & monitoring with Google Search

The design, development, installation and support of our websites typically proceed as follows:


CONTENT — What do you want to say

After reviewing your goals for the website we determine the best way to present your company online. This includes defining the required menu topics & sub-topics as well as determining the type of content required.

Options vary and can include:

  • Standard text/image screens
  • Picture galleries
  • Project portfolios
  • Printable online brochures & catalogues
  • Online shopping — from simple email order forms to full e‑commerce storefronts
  • Imbedded 3rd‑party services for booking appointments, signing up for classes, buying art & music, etc.
  • Blogs
  • Videos
  • Music players
  • Social media links, sharing & plugins
  • and much more

If you need help writing your content — We can do that —

If you need stock photography — We can find it —

If you need other 3rd party website services— We can advise you —


DESIGN — How do you want to say it

This is where we determine the structure, layout and character of the website. Who is your target market and what would they expect from your website? Do you need something quick & easy or something with more substantial design? Do you want to manage website content yourself after it's created or have us take care of all updates? Should it be clean and corporate, bright and cheerful or warm and casual? Your website should reflect who you are and who you want to attract to your business.

With this information, research is done to provide a short-list of customizable design templates that meet your criteria. If a suitable template is found we use it, otherwise we can create a new custom‑designed website.

General design options include:

  • Dynamic One‑Page Layout
    Ideal for new start‑ups that just need a quick & easy website without all the bells & whistles but still attractive and functional that lets the world know you're open for business.

  • Standard HTML Multi‑Page Design
    Ideal for most small businesses that require a more elaborate design with separate screens for each topic/sub‑topic (enabling more elaborate SEO labelling for better Google Search indexing) and a more standardized layout that exudes professionalism.

  • WordPress Content‑Managed Structure
    Ideal for small businesses that want the option to manage some or all of the website information themselves after development. This is especially useful for businesses that want to regularly update a blog or simply want more direct hands‑on control for managing their online content.


CONTRACT — Agree on costs & schedule

Once the required content and design are clear, a detailed proposal is prepared for your review. Once it is approved, a contract is drafted and signed. A deposit invoice is then submitted along with an initial schedule outlining a timeline with specific requirements from both parties.


DEVELOPMENT — Put it all together

For new websites, a domain name must be chosen and registered and a website hosting package set up. In short order, a test/development website is created on-line for you to review and provide feedback.

For clients with an existing website, a temporary "New Website Coming Soon" website page is displayed online during development.

Throughout development, we are in regular contact by phone or email to ensure everything is running smoothly.


GOING LIVE — Show it to the world

Once development is complete and you are satisfied, the test/development website gets moved to its permanent location online for the rest of the world to see. Email accounts get set up (if required) and tested. A sitemap is created and your website gets properly submitted to the major online search engines (Google & BING) for indexing.

Your final website development invoice is then delivered.


SUPPORT & MAINTENANCE — Keep things current

An annual non‑refundable retainer of $50 covers up to one hour of maintenance throughout the year. This covers minor requested changes, monitoring your website health with Google Search Console, and other administrative tasks (e.g. managing backups, liaison with hosting service, etc.). If more extensive changes are required, a quote will be provided and agreed upon before additional work takes place.

Additional services could also include:

  • Setup of your free Google My Business account
  • Creation of a pay‑per‑click Google Ads marketing campaign
  • Design of VistaPrint paper business forms (cards, brochures, etc.).